Google

How to Track Performance in Google Analytics

PPC managers have struggled for a long time with the inability to track individual sitelink performance in Google AdWords. Cindy Prathoumvanh, on the Standing Dog blog, has solved the problem within Google Analytics. Cindy has discovered how to Track Performance in Google Analytics.

Google to Add Impression Share Metrics

On January 30th, 2012, Google will begin rolling out Impression Share Metrics in the Ad Group degree in Google AdWords. If you’re familiar with Google AdWords, Google’s pay per click (PPC) plan, and also you use it each day, you then understand that this really is going to be a really welcome new function.

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