What is an Effective Meta Description Tag?

Frankie DeSoto, an Search engine optimization specialist at Standing Dog, continues to be writing about search engine optimization. His newest weblog publish is about effective meta descriptions and just how it’s important to write an effective meta description tag for each page of your website.

There are several rules of thumb when it comes to creating meta description tags. Maintain in thoughts 1st and foremost that the meta description tag can and will be utilized as a part of your actual search engine outcome listing. So, it is important to create this well so that the users are enticed to click on on the actual search result listing and go to your site. Listed here are a few other essential meta description tag tips:

Probably the most essential task of the meta description is to inform the searcher of what they’ll discover once they go to your website. They are brief snippets of text that include keywords and eventually perform because the advertising duplicate that influences the searcher to click on. The descriptions should utilize target keywords in an intelligent and all-natural way. Much like with title tags, you don’t wish to create sentences that do not seem sensible just to function inside your keyword phrases.

A general rule of thumb is to keep your meta descriptions between 155-175 characters, with spaces. This is the number of characters the search engines will usually show within the search results. Any longer and you danger seeing them shortened in the search results. It’s important to function your keyword phrase in to the starting of the description to make sure it will be displayed. I would suggest including your phrase within the first 120 characters if at all possible.

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