SEO: Exact Match Domain Names

What’s an Exact Match Domain Name? Exact Match Domain Names are just that–domain names that contain an exact match of a keyword or keyword phrase. So, an example of an exact match domain name could be “books.com” or “travel.com” or perhaps Keyword1Keyword2.com exactly where “keyword1” is 1 word and “keyword2” is another keyword. It is extensively recognized in the Search engine optimization industry that having one of these keyword-rch exact match domain names will astronomically increase the chances the site will display up on the first web page from the search results to get a keyword search that contains these keywords or keyword phrase. Currently, this “additional ranking benefit” is only valid for .COM domain names that don’t include hyphens. The only other caveat is that the domain name must actually be a reside website around the exact same subject because the keyword. Ideally, the home page ought to about the subject of the keyword and it should be “optimized” for that keyword phrase.

Just purchasing an Exact Match Domain Name is not sufficient. An Exact Match Domain name may be an asset for your search engine optimization efforts. It could really give you the unique edge that you might require to be able to improve your web site’s search engine rankings and bring targeted visitors for your website. Certainly for those who have a web site on that domain name, guests will understand what to expect once they get there. And it can give you an edge over your competitors. Following all, there’s just one Exact Match Domain Name for each keyword phrase.

When thinking about the worth of the domain name, and purchasing a domain name, there are several elements to think about. Similar to real estate, you will wish to obtain a great idea of “comps”, what similar domain names have recently sold for previously. You are able to search the domain name product sales using DNSalePrice.com, which lists domain name prices when that information is accessible publicly. In some instances, you may even find the domain name you would like if it was offered prior to.

The value of a domain name, although really is ultimately determined on just how much somebody is prepared to spend for it, can be “estimated”. There are some online tools accessible to figure out worth, which includes Estibot.com and http://appraise.epik.com. Sites that do an automated valuation have a tendency to use a mixture from the amount of searches per month (if it contains a keyword) and the typical CPC (price per click) for that keyword. The greater the average CPC and also the much more people search for keyword, the higher worth an EMD may have.

Your Present Domain Names and Renewals
What about a domain name which you currently have? How do you know if you ought to renew your domain name if it is an Exact Match Domain Name? Or maybe just consists of a keyword phrase? If the domain name is developed, meaning that there’s a live website on it, and it’s in use, then probably you should renew the domain name. If you have spent any time including distinctive content on the web site, then probably it’s profitable-or can be profitable. You will find methods, following all, to monetize nearly any website out there-and developed web sites have value. If you are not preparing on continuing with operating on the website, then maybe you should think about selling it to a third celebration. In any situation, if the domain name is created, I would renew the domain name and promote it to a third celebration.

Another choice could be to redirect it to another current web site which you personal. However, keep in mind that they Search engine optimization value of an Exact Match Domain Name truly only will exist if the domain name has a reside website on it.

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