Public Relations: Top 10 Blunders of 2011

This year continues to be an thrilling and eventful year, particularly when it comes to public relations blunders. I have to admit, I always look forward to the finish with the year. Not only is it a great time to look back at all with the good issues that happened throughout the past year, but it is also nice to determine what errors others have made–so you do not make them. Every year, a popular public relations firm publishes their list with the leading 10 public relations blunders of the year, about this time. Most many years, there are many public relations blunders to choose from, and I am sure that they’ve a difficult time figuring out which blunders to place around the checklist and which will make the top 10 list. Of course there needs to be a quantity 1 on the checklist of leading 10, so this year it is equally impressive.

Not just possess a couple of main institutions made horrible blunders this year within the public relations field, there have been a few businesses and public figures that have caused them excellent harm to their reputation, which I don’t think that they’ll ever recover from. Many of this year’s public relations blunders are errors that could happen to be averted, had they just had the proper advice and foresight. But that’s maybe why we all have to step back to get a moment and make certain that we don’t make these mistakes. It could price you your whole profession, or perhaps worse, land you in jail.

Right here is really a preview with the top 10 public relations blunders of 2011:

1. Penn State, “Your Scandal Isn’t Going Away”
The story of disgraced former Penn State assistant football coach Jerry Sandusky’s arrest on costs of sexual abuse is a terrible 1, but news with the university’s lack of action more than over ten many years infuriated the public and media alike. University President Graham Spanier fanned the flames with a poorly planned initial statement featuring more assistance for two University officials alleged to have been covering up a 2002 incident than for your eight abuse victims.

two. Cain Undeniably Unprepared
Republican presidential hopeful and former National Restaurant Association (NRA) head Herman Cain produced a significant mistake by not dealing with questions from Politico concerning accusations of previous sexual harassment promptly and completely, leaving himself open for wave following wave of damaging speculation.

three. Oakland Mayor Quan Plays Each Sides – Against One another
The Occupy Movement tested city officials nationwide, but none over Oakland Mayor and former neighborhood activist Jean Quan, whose handling of the Occupy Oakland encampment was broadly and critically covered. In the first two weeks with the tense situation Quan flip-flopped often, first attending the encampment like a supporting speaker, then ultimately authorizing a police raid to clear the site, a reversal that provoked nationwide criticism with the violent confrontation.

4. Bank of America Nickels and Dimes
Bank of America wasn’t the only financial institution preparing on bolstering income via new debit card fees, however it suffered significant reputational damage for being the last to abandon its plans to do so after serious public outrage in what The Wall Street Journal termed “the latest publicity nightmare for an business that is currently under fire.”

five. “Nutty View” Damages GOP Confidence in Perry
Whilst some might declare Rick Perry’s inability to recall his own agenda his most memorable campaign gaffe of 2011, to many his most substantial – and totally preventable – blunder was dredging up the birther meme in an interview with Parade Magazine.

six. Qwikster Just a Flash in the Netflix Pan
How should management handle consumer discontent over, say … a controversial 60% price improve that led to countless thousands of lost clients and a drop of nearly half of a company’s stock worth?

7. Facebook Complains About Lack of Transparency, Anonymously
Not only did Facebook contract a prominent PR firm to question how Google’s Social Circle collects and utilizes personal data, the social network allegedly insisted on client anonymity.

eight. Dodger Owner’s Words “Very, Extremely Unfair” to Coma Victim, Family
Los Angeles Dodgers owner Frank McCourt took a year-long pounding within the press for his handling of numerous problems, which includes the team’s bankruptcy proceeding and his very public divorce.

9. “Tweeting Teen” Teaches Kansas Gov. Brownback about Social Media
Kansas Gov. Sam Brownback and his employees should have regarded as the supply before trying “to police a teenager’s Internet musings,” based on the Associated Press, when 18-year-old Emma Sullivan sent a tweet to her 61 followers claiming to possess “told him he sucked.”

ten. Ben & Jerry’s Churns Ice Cream into Schweddy Balls
Well-liked ice cream maker Ben & Jerry’s has a longstanding tradition of edgy flavor names, but the company’s newest effort, “Schweddy Balls,” an homage to Saturday Night Live character Pete Schweddy, has some families and consumer groups, including American Family Association affiliate 1 Million Moms, up in arms.

Scroll to Top