Owen Frager, the Chief Innovation Officer from the Frager Creative Group, 1 of the nation’s 1st virtual marketing communications companies serving Lot of money five hundred manufacturers, has lately written an fascinating article concerning the seven stage recipe for marketing success. In it, he describes how there’s a lot more to interactive electronic marketing than eye-catching banner ads, low cost packages, and intelligent domain names.
In accordance to Owen Frager, “Marketing provides personality and differentiates for benefit. Marketing creates relationships with clients that go deeper than something you market or make. And of course, social marketing facilitates these relationships and drives word of mouth.”
Mr. Owen Frager states that “2012 will be the year to stand out inside a me-too on-line world.”
I am paraphrasing here, but as I recall, here’s Owen Frager’s seven stage recipe for marketing success in the twenty-first century:
1. Individuals do not buy brands. They join brands.
two. What is currently relevant is continually altering.
3. You are able to marketplace to 1 and all.
4. You can alter to be what your clients require.
five. Connecting individuals to every other connects them for you.
six. Cash may be produced with out promoting something.
seven. Digital is how it all happens.
a. Cross-promotion that shares costs and extends budgets.
b. Redirection of advertising dollars to collaborative efforts that raise awareness and sales.
c. Ideas as themes, goods, promotional vehicles, and monetized resources.
According to Owen Frager, “remember, the brand new design is collaboration, not competition.” Marketing in the 21st Century isn’t necessarily all about competitors, it’s more about collaboration, and even social media marketing around the internet these days is about collaborating together with your customers and potential clients, and not necessarily about your competitors.
Marketing gives character and differentiates for benefit. Marketing produces relationships with customers that go deeper than something you sell or make. And naturally, social marketing, yet to be mastered by most, facilitates these relationships and drives phrase of mouth.