Because social media is so new and this kind of a brand new industry, I’ve to admit that sometimes I personally do not believe that I fully comprehend social media ROI. I imply, I comprehend the idea: that we all want ROI from our social media efforts. But can we really sit down and look in the numbers and say for particular that there is an real number of dollar figure behind your actual return on investment (ROI) on your social media efforts?
Certain, for certain types of on-line advertising, especially for PPC (pay per click) like on Google AdWords or on MSN AdCenter, there’s a direct price: you are able to spend $1000 in PPC marketing, search engine marketing, and get $10,000 in revenue on your website. And you can see that directly inside your web site statistics, like on GOogle Analytics. But when it comes to social media marketing, it is a lot various. There’s no actual number behind or related with social media ROI. Whilst you are able to put numbers behind impressions, numbers of guests to your web site, impressions, views of an ad, or perhaps even subscribers or the amount of individuals who “like” your page or Google +1 or bookmark your page, it isn’t extremely easy to put a dollar figure on social media ROI: creating your brand and making sure your company has happy customers, which ought to be the major focus of your social media marketing efforts.
I once was operating on a social media marketing account where I tweeted about a new offer or “deal” that a company (a client of mine) had just started. I can honestly say that this provide brought in over one million dollars in sales for my client: just from 1 simple tweet on Twitter. The offer was related to real estate and promoting land: and the person who saw the tweet was a large investor. As soon as they saw the tweet, they went to my client’s website and began the revenue procedure which eventually ended in more than a million dollars in sales for my client. We could technically say that there was a huge dollar figure related with social media ROI for this advertising campaign for my client. But I this really is not the regular situation. It’s about connecting with your clients and possible clients: and letting them know about your business.
so, with regards to social media marketing and, much more particularly, your social media ROI for your marketing efforts, let us not get all bogged down talking about numbers and whether or not or not investing X amount of dollars on a social media marketing campaign is going to bring in a massive return in your investment. Let us speak concerning the longer term, the general advantage you as well as your company is going to have by utilizing social media marketing as an effective kind of marketing online. There’s no number related with social media ROI.