How One Setting Could Be Hurting Your WordPress Search Engine Optimization

Did you know that one small, easy-to-fix, weblog setting in WordPress literally has the energy to virtually kill any and all your WordPress Search Engine Optimization efforts of all your weblog posts? If you don’t setup WordPress properly, this one setting will make all of your Seo efforts go down the drain. Unless of course this is set correctly, you might not even know why your weblog poss are not ranking nicely in Google. Let me explain.

When you publish a weblog publish in your WordPress blog, in the event you don’t possess the date and time set correctly, the weblog post might be published as if it were published in the past (for example, one day ago), when truly it’s being posted/published “right now”. Why is this a problem? Google utilizes the date *YOU SET* on your WordPress weblog to figure out when precisely a weblog post was published. And Google utilizes that date in the actual search outcome listing for your weblog post–as well as part of the “freshness” component from the search engine algorithm.

When you have your time zone set incorrectly, you’ll fairly possibly not get any extra Seo boost in the “freshness” of the weblog post. Your blog post will by no means show up towards the leading of the search results if someone searches for a keyword phrase and kinds the search results by the “past hour” or sorted “by date”. There is an option to complete that shown around the left sidebar of the search results, as shown beneath:

But, what might be more important, is the fact that your new blog post might not obtain as much of an “SEO boost” from additional new links, social bookmarks, or social “sharing” that occur quickly after a weblog post is published. It’s been my observation that if a blog publish is posted (it’s a new URL) and it receives new links, social bookmarks, and social “shares” inside a certain period of time, that new URL begins to achieve traction: and will ultimately rank much better than if it isn’t promoted. Blog posts, even if they’re published and promoted right following becoming published, will not benefit from the extra promotion if the Time Zone setting is not correct in WordPress. Why?

If Google thinks the blog publish is “old” then it will not advantage in the “freshness” of the weblog publish. Even though it might actually be new and fresh, Google relies around the date that “we set” on our weblog posts, not once they initial discovered the URL.

So, how do you alter this? How do you make certain that your WordPress blog posts are not falling victim to this wrong setting?

one. Log into WordPress (i.e., domain.com/wp-admin/)
two. Around the left side, choose “settings”.
three. In the middle from the web page, appear for “Timezone”.
4. verify your timezone to create certain the time is correct

If everything is right, then you should be just fine–there is nothing to alter. If it is not correct, or when the timezone is displaying something different, you then may have Seo issues with every and every weblog publish. And if you are performing any blog post promotion and link developing for your blog posts, you probably currently know that the timing is essential. Do not let your 1 simple WordPress setting hurt all your search engine optimization efforts. Verify your timezone setting.

I just have 1 query: Why is Google relying on the date that we set on our own blog? Should not Google be relying on the date of when they crawl our new blog post?

Scroll to Top