Google to Add Impression Share Metrics

On January 30th, 2012, Google will begin rolling out Impression Share Metrics in the Ad Group degree in Google AdWords. If you’re familiar with Google AdWords, Google’s pay per click (PPC) plan, and also you use it each day, you then understand that this really is going to be a really welcome new function.

Google has announced that the Impression Share Metrics are likely to be available at the Ad Group Level in Google AdWords.

So, what is Impression Share?
Impression share will be the percentage of impressions you received divided by the estimated quantity of impressions you had been eligible to get. Eligibility is based on your present ads’ targeting settings, approval statuses, bids, and Quality Scores.

A simple method to comprehend the worth of impression share is to think of the on-line marketing landscape as a delicious pie. You and your rivals are each trying to nab the largest slice of that pie. By tracking your impression share metrics, you’re keeping tabs around the dimension of one’s slice in comparison with the remainder of the pie, which is becoming divided up and eaten by your competitors.

Here are some explanations of the new impression share metrics, and the 3 new columns that will be added beginning on January 30th, 2012:

Impression Share
Lost Impression Share by Rank
Exact Match Impression Share

Impression share is the percentage of impressions received divided from the estimated quantity of impressions eligible to get.

Lost impression share by rank is the percentage of impressions lost due to ad rank. However, the percentage won’t be shown if your campaign is at or close to your set every day budget.

Exact match impression share is the percentage of impressions received for searches that exactly matched keyword divided from the estimated quantity of exact match impressions eligible to receive.

Right now, the impression share metrics are available at the campaign degree only. But, this is going to be extremely helpful for search engine marketers, particularly simply because it is at the Ad Group degree. Based on Google, These changes will start to roll out to all advertisers globally on January 30, 2012, so appear out for them inside your account soon. As soon as these changes are live, you’ll be able to discover more comprehensive information within the AdWords Assist Center.

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