Brand Expansion Using Online Video

Have you thought about expanding your brand using online video? With web sites like YouTube, Vimeo, and MetaCafe, you can fairly easily expand your brand and reach a a lot bigger audience than ever before: even to get a price that’s a lot less expensive than what it would price for your exact same amount of brand exposure on network tv.

If you’re not creating online movies, you and your brand are missing out on a large, expanding marketplace which has been left untapped by your other marketing outlets. According to comScore’s metrics, about 183 million U.S. Internet users watched on-line video during the month of May of 2010, watching almost 34 billion videos.

It’s a matter of producing the video and inserting the proper content material to that video. Not only will this construct your on-line video branding but also your website and social network, whether it’s for business or personal purposes. The great factor is that it is at no price and may be achieved in actual time, making it extremely productive. You do have to have some video skills and some fundamental training in order to produce a high quality video that will reflect the quality of your brand. However, you will find methods around this, particularly if your budget is small (or you have no spending budget). You might be able to contact your local college or university, or perhaps even your nearby high school, to network with their college students which are looking for real-world, hands-on online video expertise.

An additional choice would be to hold a contest, accepting submissions of on-line videos out of your customers and possible customers. Let them produce their very own online video and send it to you–and you are able to judge the best ones and post them on-line. There happen to be a lot of effective on-line video contests held by a lot of major brand names, and most happen to be wildly successful on-line.

Nevertheless you produce your movies, now will be the time for you to get on board and start expanding your on-line brand.

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